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Have you ever stopped to think that the concept of popular car has been changing over time? This model needed to adapt to meet the consumer, to fit government standards and also to help automakers to leverage their sales. In this post, you will discover information and curiosities about this line of vehicles that made history in the world and had such particular cases in Brazil. Follow and enjoy reading!
Striking features of the popular car
The popular car has as unconditional brand the smallest engine, the known 1.0. This is because the Federal Government reduced the IPI (VAT on Industrialized Product) to vehicles of this power in the year 1990. This was a way to make the car cheaper and therefore popular. Other notable conditions of this type of car are the smaller rim 13 tires and they have measures of 175 or 165 precisely so as not to weigh in the traction of the less powerful engine. So that they could have a lower cost on the part of the automakers, there are less installed factory items than other types of car. Another rule is that they need to have only two ports, biofuel engine and be available in the classic car covers outdoor.
This type of model emerged with the advent of serial production – implemented by Fordism – and had as its main concept the vehicle that the factory worker could manufacture. According to studies, the proposal was that the car is made for large crowds. The more you sell, the more large-scale production would be successful and the automaker would be able to secure more profit. Research also points out that Brazil had some isolation in this concept and the category was unprecedented in other parts of the world. In the country, the category only began to appear strongly due to the government incentive, as said before. This type of car carries the weight of being a cheaper option and that allows the fulfilment of the goal of attending a social function and crowning the dream for those who have always wanted a vehicle, but does not have that much money to buy it. From a market view, the model also serves as a gimmick to bring consumers closer to a brand – to know – to take other products and cars that are more expensive. Between 1990 and 1994 the market only grew. Then, from 1996, the popular ones became optional and modernized. That advent continued until 2001, when the market opened to other automakers – in addition to Ford, Chevrolet, Fiat and Volkswagen – and the popular car proposal changed to more complete models.
The first popular cars
From Henry Ford’s proposal on the method of producing cars, the Ford T – or Ford Mustache, as it was called here – is considered the world’s first popular car. This model was made in series on the assembly line with the use of machines – which caused the costs to fall. This reflected in the selling price, which became more affordable by the standards of the time. Year after year, as of 1913, Ford Motor Company was able to reduce costs and even promoted a labour market revolution by paying better employees and attracting more skilled engineers to apply modernizations. In 1918, almost half of the United States fleet of vehicles was the Ford T. In Brazil, Fiat’s Mille was the first to enter the Federal Government’s proposal in 1990 to produce cars up to 1.0 and be recognized as popular. The success was so much that 45% of Uno’s production was of the model in the early ’90s. Soon after came the Gol 1000, which got a good space in the market. Ford had the Escort Hobby, which unfortunately got lost over time. Chevrolet first launched the Chevette Junior in 1992 but the version did not work out and the main complaint was that the car performed poorly – partly because of the rear-wheel drive. The company made a comeback with the Corsa in 1994, which had more items than all the other competitor models already on the market. Before that, even in the 1960s, the automaker Gordini offered the model Teimoso, a version of the brand that was dismissed of several items to be cheap for Brazilians.
Category that boosted the market
The incentive given in Brazil to popularize car models was offered with a 50% cut in the tax levied on automakers to precisely try to renew the fleet, which until then had been aging due to the closed period for imports and successive financial crises. In the 1980s there was market stagnation and the country was far behind Europe and the United States in the technological issue. In Brazil, what remained was only the cars that went out of the line and one or another world news – but nothing of a model that was popular. In addition, the popular car had a lower fuel consumption due to its engine. This was an important factor for the popularization of the model due to the oil crisis, which left unfeasible models like Landau, Charger and Maverick, big “booze” with their six and eight cylinders. The project was so successful that in the years 2000, seven out of ten cars sold in Brazil were popular, a very peculiar situation in the world.
The move from popular to “premium”
The luxury that stood aside in the popular car from the 1990s to the 2000s began to be charged by the consumer. The market also opened space for other companies to fight for a slice of these consumers and Toyota, Honda, Renault and Citroën started looking for it. Another factor that contributed to the decline of popularization of the most popular models was the taxation that was not so attractive to the automakers because they simply did not exist in the same way. The federal government’s requirement for safety requirements also meant that cars needed to be reinvented. A clear example of this condition was Fiat’s Uno . The old model that was quite successful ended in 2013 because its body did not accept the new items easily and the automaker preferred to change everything. Air conditioning, power steering, windows and power locks needed to be on the line and no longer optional. For all that, the popular car changed its profile and these requirements also caused the price to change the track known as popular. This popular car life story is curious, but it is also very valid for those who intend to buy or sell a car. After all, the models are still the “darlings” of the market. So, did you like the subject of the post? So enjoy what you’ve learned here and share on social networks with all your friends!
Check out 3 good communication tips that can help you sell your vehicle
When making a sale, you must use the correct devices. Even those who are not a professional in the area have to worry that the contact is a success. To sell your car without difficulty, knowing what rapport is is very important. By using the tips of this technique, it will be easier to get the “yes” and finally negotiate your vehicle . That’s also true when it comes to selling your car with InstaCarro! In addition, there are other benefits associated with such an approach. Next, see what rapport is and understand what the crucial points of this tactic are!
But what, after all, is rapport?
When it comes to establishing communication, it is critical to think about creating a true connection. When selling and negotiating are on the agenda, it is especially important to have a free way to communicate with the other person. It is exactly this scenario that helps answer what rapport is. The approach is to create a highly empathic connection with the interlocutor – or the possible buyer of the car, in that case. Applied the right way, the technique helps to ensure more satisfactory results.
How it works?
This approach is based on demonstrating and valuing the opinion of the other person. Communication ceases to be unilateral (with you making an offer, for example) and gains a different character. It is about understanding the position of the other and valuing the thought of others. Its functioning, therefore, is structured in creating a good relationship of trust with the person. This varies for each, but the result arises in a withdrawal of the main obstacles of the contact, which guarantees maximum honesty.
What are the benefits of this practice?
After understanding what rapport is, it is worth thinking about the positive aspects of this proposal. More than just approaching the two parts of a negotiation, it is something that can totally modify – and for the better – how to sell your used car . In the sequence, know the main positive points.
Opening to dialogue
Thanks to the application of tactics, the communication becomes simpler, direct and more effective. It is possible to eliminate various obstacles, such as preventing someone from receiving a concrete sale offer. It also allows both sides to share their thoughts honestly. With this true and reliable connection, there are fewer noises.
Decrease in sales time
As communication gets easier, there is a greater space to work on persuasion. This means that the prospective buyer is close to closing deal to purchase your car. The right approach also clarifies doubts, addresses specific needs and solutions. In the end, it’s something that slows down the time it takes to complete the sale. For those who want to close business quickly, it is a good request.
By knowing what rapport is and by applying the technique as seen, communication flows in an easier way. This means that the doubts are clear and can be answered, since the intention is to create confidence. It is very important for the sale of the car to be satisfactory for both sides. By using this technique, you have less risk of receiving a message with a complaint about the used vehicle . In the end, it’s something that brings peace of mind for both of you.
Why use this alternative?
In addition to all the benefits of rapport, recourse to this possibility is important because it is easy to apply. Even those who are not a professional salesperson are able to adopt such an alternative and have the chance to complete the offer of the car with ease. It is also a way of ensuring transparency and that the step takes place safely for both parties. When it comes to selling the vehicle, it is important to do everything right to not deal with problems in the future. With rapport, the connection created helps to drive in that direction. To top it off, it’s a way to get better trading results. As the other person is more likely to listen, there is more receptivity to your offer. This makes you have to make fewer concessions than when the process is seen as a “clash.”
How to put the strategy into practice?
Is it time to negotiate your vehicle? So it’s time to use rapport in your favor. The technique, in fact, depends on each person, because the intention is to create a true connection. However, some tactics help to apply the concepts. See below for relevant tips.
One of the established ways to get good results is to practice mirroring. It consists of repeating what your interlocutor has done, as this helps establish a connection – albeit unconsciously. When shaking hands, for example, use the same intensity as the other person. Adapt to buyer’s language and up to posture and small habits, such as wiggling your legs or face. Just be careful that it occurs gradually and subtly, so as not to be viewed negatively.
Seek common points (and problems)
Another way to apply what is rapport is to look for intersection aspects. After all, it’s a lot easier to communicate with someone who has something like you, is not it? Try to work the interests of the person and tie this up to the sale of the car. If the buyer loves to go to shows, for example, it is worth noting that the vehicle is easy to park. If she likes to travel to unpaved places, highlight the traction. It is also interesting to have difficulties in common. If both feel that public transportation is a problem in the city, sharing that discontent brings the negotiation closer.